The combination of both digital marketing and physical print could be the perfect tool to project your services to a wider clientele. If you’re wondering how best to go about flyer printing and distribution, however, here are a few top tips.
A human touch will always be appreciated so don’t be shy and hide away behind your computer, thinking that this is the only way to drum up custom these days. But once you’ve had your flyers and brochures printed out, what do you do with them?
Devising a solid distribution strategy is key so that your printouts don’t go to waste and you need to know your target market inside out, so you know where to find them in real life. Learn where they go to work, where they spend their money, where they like to socialise and so on, and then you can come up with a distribution strategy that really works.
Handing out flyers to passersby on the street can be very effective, although you might like to check the bylaws of your local area so you know you’re not going to fall foul of the law.
Striking up a conversation with people may be better than just standing there holding out a flyer and hoping that someone will take one. Engaging with potential customers can really increase the number of flyers that are actually taken.
You could also consider attending trade shows and exhibitions where you can hand your leaflets out, asking shops and libraries to put them on display, going door to door to do a leaflet drop or even send them out in the post.
Need some help with leaflet and brochure design? Here are a few ideas to consider.